Does A Proactive Public Relations Campaign Make Sense For Financial Advisors? An Interview With Dan
On this episode I interview Dan Sondhelm, CEO of Sondhelm Partners. He has 20 years of experience building brands in the financial services industry.
How do you establish yourself as a 'Thought Leader'?
1. Define your message and be a part of the conversation.
2. Produce content: Blog, Podcast, YouTube.
3. Repurpose content (Social Media).
Idea: Have you googled yourself? It's important!
Why social media is important for financial advisors:
1. Your competition is there.
2. Your clients are there.
3. Serious prospects are there.
Idea: Think of 'social media' as just an extension of digital media.
The Donald Trump lesson: What happened to Dan after Donald Trump retweeted his tweet?
Dan's blog post on his viral article: Link
Idea: Follow influencers across all social media platforms.
Idea: Leverage technology
We also discuss what it looks like when an advisor hires a public relations firm.
Connect With Dan
Website: www.sondhelmpartners.com Twitter: @DanSondhelm
About Dan (From his website)